The Problem
Safety isn't broken.
It's misdirected.
Decades of effort, billions invested — yet Serious Injury and Fatality rates remain stubbornly unchanged. Here's why.
ZERO HARM ISN'T WORKING
For over 40 years the industry's fixation on "Zero Harm" has misdirected attention toward low-consequence events — paper cuts, near-miss paperwork — while the high-energy risks that kill people go under-managed.
PAPERWORK ≠ PROTECTION
Safety efforts get lost in processes and performance metrics. Real protection comes from understanding work as it is actually done — not as it appears on paper. We exist to bridge that gap.
THE TRIVIAL MANY MASK THE CRITICAL FEW
When you treat slips, trips and powerlines with the same urgency, you lose focus on what actually kills. Our STCKY framework cuts through the noise to isolate the risks that truly matter.
SIF RATES HAVE PLATEAUED
Despite decades of investment and traditional safety programs, SIF rates have not improved. The data is unambiguous. A different approach is not just better — it's necessary.
What We Do
OUR SERVICES
Targeted, high-impact programmes built around one goal — eliminating SIFs.
Safety Culture & Strategy
Zero SIFs programme. Evidence-based cultural transformation that shifts focus from the appearance of safety to the reality of protecting people.
STCKY Risk Training
Focused on the risks that really matter. Sankey analysis, Edison High Energy Classification, and practical frontline tools — backed by real incident data.
Incident Investigation
High-impact investigation into serious injuries and fatalities using the Edison High Energy Model. Learning-driven, not blame-based. Litigation privilege available.
Safety Audits & Gap Analysis
STCKY-focused audits that go beyond compliance. Critical controls assessment, leadership engagement review, and a prioritised improvement plan.
RF & Non-Ionising Radiation
Industry-approved training — certified by Cellnex and Arqiva. Protecting rooftop, access, and telecoms workers from an invisible but serious risk.
Retained Safety Support
Senior safety expertise on tap. Strategic reviews, board briefings, and cultural alignment — relationship-based, not clock-watching consultancy.
Our Approach
Evidence over
assumption.
Our work is grounded in data, proven methodologies, and decades of frontline credibility — not generic audits and recycled reports.
Focus on STCKY hazards
Stuff That Can Kill You. We zero in on high-energy, high-consequence risks — falls from height, uncontrolled energy, moving vehicles, confined spaces — not the trivial many.
Hard data & forensic insight
Sankey analysis, Edison High Energy Classification, the Hudson Safety Maturity Model. We use proven tools to identify true SIF exposures and drive focused action.
Systemic thinking
We explore how work is done in reality, not how it's imagined on paper. Human factors, organisational conditions, and missed signals — not just individual actions.
Cultural alignment
Real change requires leadership engagement. We help leaders become champions of meaningful risk management — not just administrators of compliance.
The Programme
Serious Injuries and Fatalities. Not a slogan. A measurable, achievable programme.
Leadership
A nationally recognised
safety leader.
Alan Trueman is known for transforming how organisations think about — and act on — serious risk. Voted the Most Influential Person in UK Health & Safety by SHP in 2022, his work has shaped industries from telecoms to utilities.
He founded the SHiFT Group — the UK fibre sector's first cross-industry safety alliance, now recognised by OFCOM, HSE, and DCMS — and led a team of 50 safety professionals at CityFibre. His bold, data-driven focus on STCKY risk combines behavioural insight with operational rigour.
SHiFT Group Founder
Recognised by OFCOM, HSE & DCMS
SHP Most Influential 2022
UK Health & Safety
MSc Organisational Psychology
Behavioural safety expertise
CMIOSH Chartered
Institution of Occupational Safety
Case Studies
Real impact,
real organisations.
Arqiva
“Alan came to help stabilise the team through major cultural changes. His calm but pragmatic approach helped challenge old ways of working and take a different, more modern approach to SIF risk management.”
Jane Downey · Head of Health & Safety, Arqiva
SHiFT Group · 40+ Organisations
“Alan inspired forty otherwise adversarial organisations — including BT Openreach, Vodafone, Virgin Media, and CityFibre — to put commercial rivalries aside and raise safety standards together.”
Industry Recognition · OFCOM, HSE & DCMS
IPAF
“Network Safety created RF safety materials translated into 10 languages for IPAF's Andy Access campaign — contributing directly to BS8460:2017 Code of Practice for safe MEWP use.”
International Powered Access Federation
Voted by peers
“A true ambassador for his field — transforming safety culture not just at CityFibre, but influencing how an entire sector works to a higher safety standard.”
SHP Most Influential Individual in Health & Safety 2022 — from voter nominations
Insights
Industry safety news
& thinking.
Featured
Why Zero Harm Has Failed — And What Replaces It
After four decades of effort, SIF rates are unchanged. We make the case for why Zero SIFs is the only rational response to the evidence.
Alan Trueman · 8 min read
Training
The Invisible Risk: RF Safety in Telecoms
Non-ionising radiation is silent, invisible, and often ignored. Here's what every access worker needs to know.
5 min read
Culture
How the SHiFT Group Changed an Industry
The story of how 40 competing organisations set rivalries aside to raise safety standards across UK fibre telecoms.
6 min read
Ready to focus on
what really matters?
From ticking boxes to saving lives. Let's talk about your STCKY risk exposure.
Consultancy
Expert, award-winning safety consultancy focused on eliminating serious injuries and fatalities. Zero SIFs. Real change.
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ZERO SIFs